Islamic News | Muslim Photos of the world | Islamic Wallpapers … » Pakistanis’ fury as Pizza Hut scraps all-you-can-eat Ramadan offer

Islamic Wallpapers

Pakistanis’ fury as Pizza Hut scraps all-you-can-eat Ramadan offer

Pizza Hut has withdrawn its all-you-can-eat offer in Pakistan during Ramadan, prompting a furious response from thousands of families.

It says it wants to “reduce gluttony” by limiting customers to a single regular pizza in its Ramadan Fiesta offer.

The former all-you-can-eat format served as an unrestrained invitation to gluttony and waste, colliding with the very spirit of Ramadan.

In previous years, its 44-strong chain of restaurants would be packed for the evening meal of Iftar, as diners hungry from a day of fasting would fill up with pizza after pizza for as little as £7 – a figure industry analysts said was unsustainable.

Fast food fans have taken to social media to complain at the new, cheaper deal, which is still advertised as an “all-you-can” offer.
Advertisement

“Pathetic and a misleading deal. It’s only one regular pizza with bottomless Pepsi, not all you can eat,” said one post on Pizza Hut Pakistan’s Facebook page.

“This should be ALL YOU CAN DRINK… not EAT. your deal SUCKS,” said another furious comment. Imran Khan, a student and regular customer at a branch in Karachi, said: “We come here a lot at this time of year. The place was always packed in the evening. For a lot of people it had become a Ramadan tradition so this change is very sad.”

Muslims in Pakistan are forbidden from eating during the day throughout Ramadan – a stricture that has been enforced by police in recent years.

A handful of the coffee shops in the capital Islamabad still open during the day were raided at the weekend and warned not to serve Muslims.

As a result, breaking fast at sundown is often a big family occasion or a chance to entertain friends and colleagues.

The all-you-can-eat controversy has even reached Pakistan’s national newspapers, forcing Pizza Hut Pakistan on to the defensive.

Marya Khan, the chain’s head of marketing, insisted that a single regular pizza was big enough for two diners and that the new, restrained offer was more in keeping with the spiritual side of the holy month of Ramadan.

“The former all-you-can-eat format served as an unrestrained invitation to gluttony and waste, colliding with the very spirit of Ramadan,” she said.

“For those who do not consider Iftar deal as a means of just gorging after sunset, then the new Ramadan Fiesta offered by Pizza Hut is a well-balanced and valuable deal to enjoy finest pizza at a value price.”

Pizza Hut in Pakistan was one of many fast food restaurants to have benefited from a move away from the traditional Iftar meal of spiced fruit salad, chickpeas and dates.

Instead, many people are turning to Chinese buffets or burger joints.

Even McDonald’s offers a Ramadan special of burger, chips and a drink for just under pounds 3, although pakoras – vegetable or chicken fritters – remain the most popular way to break the Ramadan fast, according to a recent survey by Gallup Pakistan.

SOURCE: theage.com.au

Comments (0)

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Islamic Wallpapers

Assalam-o-Alaikum!

Modern Muslim Women & Challenges

The Five Pillars of Islam

Shahada

Salat

Zakat

Fasting

Hajj

Stories of Sahabah, Advantages of Sahabah's life history And many more Articles on these topics.

No Comments »

Leave a comment